Dialog starts shipping high performance ICs for smartphones, initially targeting China TD-SCDMA smartphone market
Kirchheim/Teck, Germany, 24 November 2011 – Dialog Semiconductor plc (FWB: DLG), a provider of highly integrated innovative power management, audio and short range wireless technologies, has announced that it is shipping system level power management and low power audio ICs in a system-in-package (SIP) to Samsung for use in its S-5368 TD-SCDMA smartphone. The S-5368 is targeted at the Chinese market and will be distributed via China Mobile, the largest Chinese mobile phone operator.
Dialog’s success at Samsung can be largely attributed to it being the first company to combine a highly complex system power management IC that is fully configurable for multiple platforms, together with a low power class D audio codec IC that includes a digital signal processor in a single package. This enables significant power and board space savings, whilst delivering the highest quality audio for Samsung’s new smartphones.
Smartphones, with an annual growth of 44% in the last year, accounted for 26% of all handset sales during Q3 2011. Samsung shipped 28 million smartphones and was the world’s largest smartphone vendor by volume with 24% market share. Going forward, the Chinese market represents the largest opportunity for further mass proliferation of smartphones as the previously dominant ‘feature phones’ segment increasingly converts to lower cost smartphones.
Jalal Bagherli, CEO of Dialog said: “Samsung produces very attractive and elegant smartphones, integrating state-of-the-art features combined with the ability to achieve differentiation based on the Android operating system at attractive market price points, to produce some of the world’s most sought after handsets.”
“This is a significant milestone for Dialog as we extend our leadership in power management ICs and high quality audio for smartphones. We now look forward to the global roll-out of additional models based on this platform in the coming months, which will also include smartphones for the very popular Galaxy S-II series,” added Bagherli.
Measuring 107 × 60.5 × 11.9mm, the S-5368 is a fully featured smartphone, offering full touch phone capability and is based on the popular Android 2.3 operating system.
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